Revisit old leads
A story reached us the other day.
One of our Business Partners provides Strategic Marketing.
Five years ago, they approached a series of accounting firms
in their local area.
Eventually, they had fifteen organisations who were interested.
The first client offered them a fabulous contract, but insisted
they must not support their competition for five years.
At the end of the five year period, our Partner turned to the
remaining companies, and made 15 phone calls.
This generated five leads, from people who remembered the great
job they did five years ago.
Record every lead you generate, and return to them occasionally.
You may be pleasantly surprised...