Questions to unlock minds

We try not to use the standard intros on calls (Hi, It’s Ian from XYZ company…). Every receptionist knows what’s coming after the third syllable, and they’re waiting to put the phone down after the fifth.  A far better way is to start with an easy question then follow up with a few more.

We’ve developed an approach that picks up people who need to buy – and encourages them to tell us why….