Brief Well for Success

In our experience, projects fail when the caller is poorly briefed.

Writer Jill Konrath, constantly reminds us how hard it can be to contact people who have very little time to evaluate your offer.

We’ve developed ways to uncover needs quickly, catching their attention from the start.

So once again with feeling…Don’t simply show your agent a website and a few bits of publicity telling the world how great the company is. Trust me, no-one cares, they know it’s usually outsourced to a copywriter and sanitised.  But talk to us and we’ll soon uncover great reasons why they should speak to you.

Questions to unlock minds

We try not to use the standard intros on calls (Hi, It’s Ian from XYZ company…). Every receptionist knows what’s coming after the third syllable, and they’re waiting to put the phone down after the fifth.  A far better way is to start with an easy question then follow up with a few more.

We’ve developed an approach that picks up people who need to buy – and encourages them to tell us why….